Midlands State University Library

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Integrated marketing communications : the holistic approach created by Tony Yeshin by Series: Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Auckland Boston Johannesburg Melbourne New Delhi Butterworth Heinemann 2001
Availability: Items available for loan: Main Library (1)Call number: HF5415.123 YES . PostGraduate Studies Library (1)Call number: HF5415.123 YES. Zvishavane Library (1)Call number: HF5415.123 YES .

Business - to - business marketing Ross Brennan by Series: Advanced marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage Publications Ltd ; 2007
Availability: Items available for loan: Main Library (1)Call number: HF5415.I263 BRE.

Advanced cases in marketing management Edward C. Bursk and Stephen A Greyser by Series: (Foundations of marketing series)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice-Hall 1968
Availability: Items available for loan: Main Library (1)Call number: HF5415.13 BUR.

Cases in marketing management Edward C Bursk and Stephen A Greyser by Series: (Prentice-Hall foundations of marketing series)
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice-Hall 1975
Availability: Items available for loan: Main Library (2)Call number: HF5415.13 BUR, ...

Relationship marketing : a consumer experience approach / created by Steve Baron, Tony Conway and Gary Warnaby by Series: (Advanced Marketing Series)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Sage, 2010
Availability: Items available for loan: Harare Campus Library (2)Call number: HF5415.55 BAR, ... Main Library (2)Call number: HF5415.55 BAR, ...

Marketing led, sales driven Keith Steward by Series: (Marketing series)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann Ltd 1993
Availability: Items available for loan: Main Library (1)Call number: HF5438.25 STE.

Theory construction in marketing some thoughts on thinking Gerald Zaltman, Karen LeMasters and Michael Heffring by Series: (Theories in Marketing Series) | ZALTMAN, Gerald ;
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley and Sons 1982
Availability: Items available for loan: Main Library (1)Call number: HF5415.Z264 ZAL.

Fundamentals of marketing W.G. Leader and N. Kyritsis by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Stanley Thornes 1990
Availability: Items available for loan: Main Library (1)Call number: HF5415 STA.

Political marketing : theory and concepts Robert P Ormrod, Stephan C Henneberg and Nicholas J O'Shaughnessy by Series: (Sage advanced marketing series)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage 2013
Availability: Items available for loan: Main Library (2)Call number: JQ1879 ORM, ... Zvishavane Library (2)Call number: JQ1879 ORM, ...

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