Midlands State University Library

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Marketing planning A workbook for marketing managers Sally Dibb by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia South-Western cengage learning 2008
Availability: Items available for loan: Main Library (1)Call number: HF5415.13 DIB.

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Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty created by Lyndon Simkin and Sally Dibb by Series: Journal of Strategic Marketing ; Volume 20, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2012
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Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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Judging the quality of customer segments: segmentation effectiveness created by Sally Dibb and Lyndon Simkin by Series: Journal of Strategic Marketing ; Volume 18, number 2,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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