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		No cover image available Strategic alliances as an element of innovative marketing in SMEs created by Michele O'Dwyer, Audrey Gilmore and David Carson. by O'Dwyer, Michele [author] Gilmore,Audrey [author] Carson, David [author] Series: Journal of Strategic Marketing ; Volume 19, number 1, Material type: Text; Format: print ; Literary form: Not fiction Abingdon Taylor and Francis 2011 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available Innovative marketing in SMEs: an empirical study created by Michele O'Dwyer , Audrey Gilmore and David Carson. by Odwyer, Michele [author] Gilmore, Audrey [author] Carson, David [author] Series: Journal of Strategic Marketing ; Volume 17, number 5, Material type: Text; Format: print ; Literary form: Not fiction Abingdon Taylor and Francis. 2011 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available Long-term brand development versus short-term business targets:the impact of price promotions on branded food products / created by Jonathan Maxwell, Audrey Gilmore, Damian Gallagher and David Falls by Maxwell, Jonathan [author] Gilmore, Audrey [author] Gallagher, Damian [author] Falls, David [author] Series: Journal of Strategic Marketing ; Volume 20 , number 7 , Material type: Text; Format: print ; Literary form: Not fiction Abingdon: Taylor and Francis, 2012 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available The strategic marketing of small sports clubs: From fundraising to social entrepreneurship/ Damian Gallgher by Gallgher, Damian [author] Gilmore, Audrey [author] Stolz, Alina [author] Series: Journal of strategic marketing ; Volume 20 , number 3 , Material type: Text; Format: print ; Literary form: Not fiction Abingdon: Routledge Taylor and Francis, 2012 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available Celtic marketing : The fusion and companionship of art and science/ Andrew McAauley by Mc Auley, Andrew [author] Carson, David [author] Gilmore, Audrey [author] Series: Journal of strategic marketing ; Volume 14 , number 1 , Material type: Text; Format: print ; Literary form: Not fiction Abingdon: Routledge Taylor and Francis, 2006 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: Hf5415.13 JOU. Add to cart (remove)