Midlands State University Library

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Marketing research within a changing information environment Joseph F Hair by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli : Tata McGraw-Hill Publishing Company Limited., 2006
Availability: Items available for loan: Main Library (1)Call number: HF5415.2 HAI .

Qualitative market research : a comprehensive guide Hy Mariampolski by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California Sage Publications 2001
Availability: Items available for loan: Main Library (1)Call number: HF 5415.2 MAR .

The alignment of market research with business strategy and CRM/ Michael John Valos by Series: Journal of strategic marketing ; Volume 18 , number 3 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The effects of flexible firm orientations on market information use: intended and unintended consequencies / created by Elliot Maltz, Anil Menon and James B Wilcox by Series: Journal of Strategic Marketing ; Volume 14, number 2,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2006-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The status costs of subordinate cultural capital : at-home fathers' collective pursuit of cultural legitimacy through capitalizing consumption practices/ created by Gokcen Coskuner-Balli and Craig J. Thompson by Series: Journal of consumer research ; Volume 39, number ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Oxford : Oxford University Press, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU.

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