Results of search for 'ccl=(su:{Brand name products}) AND (su:{management})' › Midlands state University library catalog

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		[re] inventing the Brand : can top brands survive the new market realities? / created by Jean-Noel Kapferer. by Kapferer, Jean-Noel [author] Material type: Text; Format: print ; Literary form: Not fiction Kogan Page, 2000 Availability: Items available for loan: Main Library (1)Call number: HD 69 KAP . Place hold Add to cart (remove)
		The 18 immutable laws of corporate reputation creating, protecting & repairing your most valuable asset / Ronald J. Alsop by ALSOP, Ronald J Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page ; 2004 Availability: Items available for loan: Main Library (1)Call number: HD59.2 ALS. Place hold Add to cart (remove)
		From brand vision to brand evaluation The strategic process of growing and strengthening brands Leslie de Chernatony by DE CHERNATONY, Leslie Edition: Third Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Butterworth-Heinemann 2010 Availability: Items available for loan: Main Library (1)Call number: HD69.B7 DEC. Place hold Add to cart (remove)
		Positioning the brand : An inside-out approach / Rik Riezebos by RIEZEBOS, Rik, 1960- GRINTED, Jaap van der Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2011 Availability: Items available for loan: Main Library (3)Call number: HF5415.15 RIE, ... Place hold Add to cart (remove)
		Advanced brand management from vision to valuation Paul Temporal by TEMPORAL, Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore John and Wiley and Sons 2002 Availability: Items available for loan: Main Library (1)Call number: HD69.B7 TEM. Place hold Add to cart (remove)
		Driving brand value using intergrated marketing to manage profitable stakeholder relationships Tom Duncan and Sandra Moriarty by DUNCAN, Tom MORIARTY, Sandra Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 1997 Availability: Items available for loan: Main Library (1)Call number: HF5415.13 DUN. Place hold Add to cart (remove)
		Megabrands how to build them, how to beat them D. John Loden by LODEN, John D Material type: Text; Format: print ; Literary form: Not fiction Publication details: Illinois Business One Irwin 1992 Availability: Items available for loan: Main Library (1)Call number: HF5415.15 LOD. Place hold Add to cart (remove)
		The new strategic brand management : advanced insights & strategic thinking J N Kapferer by KAPFERER, J. N Edition: Fifth Material type: Text; Format: print ; Literary form: Not fiction Publication details: London KoganPage 2012 Availability: Items available for loan: Harare Campus Library (3)Call number: HD69.B7 KAP, ... Place hold Add to cart (remove)
		No cover image available The effectiveness of brand equity in creating customer loyalty: A case of Sign Graphics (Pvt) Ltd Company, Harare/by Blessing Gurure. by GURURE, Blessing Material type: Text; Format: print ; Literary form: Not fiction Publication details: GWERU: MSU, 2017 Availability: Items available for loan: Main Library (1)Call number: HD69.B7GUR. Place hold Add to cart (remove)
		No cover image available Analysing the importance of private brands in improving compnay performance: A case of Tynserv distributors(BONITA BRAND)/by Stephen Chiwaramakanda. by CHIWARAMAKANDA, Stephen Material type: Text; Format: print ; Literary form: Not fiction Publication details: GWERU: MSU, 2016 Availability: Items available for loan: Main Library (1)Call number: HD69.B7CHI. Place hold Add to cart (remove)
		No cover image available The effectiveness of line extension strategies on brand sales performance: case of Uniliver Zimbabwe Harare Branch/ Hazel T. Faifi by FAIFI, Hazel T Marufu, A [Supervisor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gweru Midlands State University 2016 Availability: Items available for loan: Main Library (1)Call number: HD69.B7 FAI. Place hold Add to cart (remove)
		No cover image available The impact of corporate re branding on customer perceptions: A case of the telecommunications industry in Zimbabwe/by Lloyd Mutetwa. by MUTETWA, Lloyd MABWE [Supervisor. ] Material type: Text; Format: print ; Literary form: Not fiction Publication details: GWERU: MSU, 2017 Availability: Items available for loan: Main Library (1)Call number: HD69.B7MUT. Place hold Add to cart (remove)
		No cover image available Enhancing brand performance through the systems concept, evidence from the beverage industry in Zimbabwe/ Claybough T. Mapfumo by MAPFUMO, Claybough T Makasi [Supervisor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gweru Midlands State University 2018 Availability: Items available for loan: Harare Campus Library (1)Call number: HD69.B7 MAP. Place hold Add to cart (remove)
		No cover image available An assesment of brand awareness strategies used by Peace Security Company to enhance brand visibility/by Brighton Mapingure by Mapingure, Brighton Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gweru: Midlands State University, 2017 Availability: Items available for loan: Main Library (1)Call number: HD69.B7 MAP. Place hold Add to cart (remove)
		No cover image available The effectiveness of branding on the utilisation of public sector condoms by young Zimbabweans aged between 15 and 29 years/ Kudakwashe Dexter Murombedzi by Murombedzi, Kudakwashe Dexter [Marufu, A] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gweru: Midlands State University, 2016 Availability: Items available for loan: Harare Campus Library (1)Call number: HD69.B7 MUR. Place hold Add to cart (remove)
		No cover image available Relationship between brand and equity and customer perception. a comprehensive analysis of Cocacola and Pepsi/by Pamela V Mawokomatanda by Mawokomatanda, Pamela V Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gweru: Midlands State University, 2018 Availability: Items available for loan: Harare Campus Library (1)Call number: HD69.B7 MAV. Place hold Add to cart (remove)
		No cover image available A Comparative analysis of national and international brand equities of fast moving consumer goods 2009-2015/by Retina Shoko by Shoko, Retina Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gweru: Midlands State University, 2016 Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HD69.B7 SHO. Place hold Add to cart (remove)
		No cover image available The effect of using a celebrity endorser to promote a retail brand/ Karen Chenayimwoyo Dhliwayo by Dhliwayo, Karen Chenaimwoyo Nkala, D [Supervisor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gweru: Midlands State University, 2012 Availability: Items available for loan: Harare Campus Library (1)Call number: HF5429 DHL. Place hold Add to cart (remove)
		No cover image available Impact of brand image on customer loyalty: A case study of the Zimbabwe's Airline Industry/ Ellen Takura by Takura, Ellen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gweru: Midlands State Univresity, 2018 Availability: Items available for loan: Harare Campus Library (1)Call number: HB69.B7 TAK. Place hold Add to cart (remove)
		Strategic brand management : a European perspective / created by Kevin Lane Keller, Tony Apéria and Mats Georgson. by Keller, Kevin Lane, 1956- [author] Apéria, Tony [author] Georgson, Mats [author] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Financial Times/Prentice Hall, 2012 Availability: Items available for loan: Harare Campus Library (1)Call number: HD69.B7 KEL. Main Library (1)Call number: HD69.B7 KEL. PostGraduate Studies Library (1)Call number: HD69.B7 KEL. Place hold Add to cart (remove)

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