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Trust as a moderator of the relationship between organizational learning and marketing capabilities : evidence from Spanish SMEs/ created by María J. Sanzo, Maria Leticia Santos Vijande, Nuria Garía and Juan A. Trespalacios

By: Contributor(s): Material type: TextTextSeries: International small business journal ; Volume 30, number 6London : Sage, 2012Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISSN:
  • 02662426
Subject(s): LOC classification:
  • HD2341.167
Online resources: Abstract: In the current environment of technological change and increased competition, it is more important than ever for small- and medium-sized enterprises to develop competitive advantages that enable them to consolidate their market position. This research analyses the links among organizational learning (OL), operational marketing capability, and performance in such organizations. In particular, interpersonal trust may moderate the positive impact of OL on the development of marketing capabilities. This study is based on a nationwide survey of 163 small- and medium-sized Spanish industrial firms. The results confirm the existence of the moderating effect, as well as the positive influence of OL on performance.
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Holdings
Item type Current library Call number Vol info Status Notes Date due Barcode
Journal Article Journal Article Main Library - Special Collections HD2341.167 INT (Browse shelf(Opens below)) vol. 30, no.6 (pages 700-726) Not for loan For in house use only

In the current environment of technological change and increased competition, it is more important than ever for small- and medium-sized enterprises to develop competitive advantages that enable them to consolidate their market position. This research analyses the links among organizational learning (OL), operational marketing capability, and performance in such organizations. In particular, interpersonal trust may moderate the positive impact of OL on the development of marketing capabilities. This study is based on a nationwide survey of 163 small- and medium-sized Spanish industrial firms. The results confirm the existence of the moderating effect, as well as the positive influence of OL on performance.

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