Museums and culture-driven innovation in public-private consortia created by Morten K.Sondergaard and Niels E. Veirum

Museums are increasingly required to demonstrate business creativity and innovatory zeal. Educational establishments, such as universities, face similar pressures. The need for both sectors to develop new tools and understandings to facilitate innovation presents difficulties analogous to those that the small and medium-sized enterprises (SME) face. However, institutional barriers currently restrict interaction between museums, universities, and SMEs. This article presents a joint venture model for culture-driven innovation in a public–private consortium that addresses these institutional barriers, and has proven successful in a Danish context.1 The model highlights salient issues in realizing the potential of culturally driven innovation through managing cross-sector collaboration that has relevance beyond this case study.