Midlands State University Library
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The 4 A's of marketing : creating value for customers, companies and society / created by Jagdish Sheth, Rajendra Sisodia.

By: Contributor(s): Material type: TextTextPublisher: Routledge, 2012Description: 209 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415898348 (hardback : alk. paper)
  • 9780415898355 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HF5415.55 SHE
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Harare Campus Library Open Shelf HF5415.55 SHE (Browse shelf(Opens below)) 163316 Available BK151283

Includes bibliographical references and index.

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