Midlands State University Library

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Titanic : consuming the myths and meanings of an ambiguous brand / created by Stephen Brown, Pierre McDonagh and Clifford J. Shultz by Series: Journal of consumer research ; Volume 40, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Oxford : Oxford University Press, 2013
Online resources:
Availability: Journal Article (1)

Titanic : consuming the myths and meanings of an ambiguous brand / created by Stephen Brown, Pierre McDonagh and Clifford J. Shultz by Series: Journal of consumer research ; Volume 40, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Oxford : Oxford University Press, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU.

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