Campaigns on the cutting edge / edited by Richard J. Semiatin

Includes bibliographical references and index.

Chapter 1: Introduction - Campaigns on the Cutting Edge - Richard J. Semiatin The New Political Campaign The Evolving Campaign: Adaptation by Political Institutions and GroupsChapter 2: Fundraising - The New Rules - Robert G. Boatright Blending New and Old Candidate Fundraising Models The Old Model Still Works Mixing Old and New Models of Fundraising The New World Order of Candidate Fundraising: Candidate Super-PACs Does Candidate Fundraising Still Matter? From Candidate-Centered to Donor-Centered Politics?Chapter 3: Paid Media in Campaigns - Now and in the Future - Tad Devine Paid Television Advertising The Role of Media Consultants Writing Campaign Ads The Importance of Audio and Video Research Based Message Development Communicating the Message through Different Ads Cutting Edge Changes in Advertising The Next Wave: The Future of Media Advertising Independent Expenditures ConclusionChapter 4: Social and New Media - The Digital Present and Future - Michael Turk The Rise of the Internet and New Media in Campaigns New Media and Social Media The Role of New Media in Campaigns Data Analytics Helps Online Voter Contact The Rise of Social Media Platforms The Mobile Voter The Online Future ConclusionChapter 5: Survey Research and Campaigns - Getting to the Future - Candice J. Nelson The Role of Phones in Survey Research Online Surveys Microtargeting, Modeling, Big Data and Campaigns Social Medias The Future of Survey Research and CampaignsChapter 6: Voter Mobilization - The Future is Now - Richard J. Semiatin The Tradition of Parties Delivering Votes The Traditional Model of Targeting Voters Voter Mobilization in the 21st Century: Recent Developments Case Study: Cutting-Edge Methods to Get-Out-the-Vote by the Obama Campaign in 2012 Republicans Rebound in 2014 The Cutting Edge of Change: Into the Future with Voter Mobilization ConclusionChapter 7: Political Parties - Reinvigorated - Tari Renner Party Revitalization and Ideological Polarization Ideological Purists and Pragmatists National Party Organizations: Structure The Emergence and Institutionalization of the Service Party Model Party Leadership and Strategies The World Today: Parties Compete with Outside Groups for Resources National Party Organizations: Traditional and New Technologies Direct Mail and Microtargeting GOTV - The Latest Voter Mobilizarion Traditional Media and the New Media Party Organizations - Alive and Well Future Challenges: Demographic Change and Realignment? ConclusionChapter 8: Interest Groups, SuperPACs and Independent Expenditures - Nina Therese Kasniunas, Mark J. Rozell, Charles Keckler Traditional Approaches by Interest Groups in Campaigns Modern Techniques Employed by Traditional Interest Groups in Campaigns The Emergence of SuperPACs 501(c)(4) Groups and "Dark Money" The Cutting Edge of SuperPACs and 501(c)(4) Organizations New Technologies Enhance the Power of Interest Groups in Campaigns Conclusion: Looking Ahead to Group-Centered PoliticsChapter 9: Campaign Press Coverege - Changed Forever - Joseph Graf, Jeremy D. Mayer, Richard J. Semiatin Origins and Development of American Press Coverage An Era of Transformation: The Decline of Mainstream Media Cutting-Edge Effects on Political Campaign Coverage Part I - On the Edge of Change: Politics at the Speed of Light Part II - On the Edge of Change: Campaigns as Reporters - Opponent Surveillance Part III - On the Edge of Change: Campaigns as Reporters - Opponent Surveillance Part IV - On the Edge of Change: Campaign News Coverage in the Hands of Citizens Future Challenges ConclusionChapter 10: Campaign Finance - New Realities Beyond Citizens United - Peter L. Francia, Wesley Joe, Clyde Wilcox The Evolution and Framework of Campaign Finance Reform The Bipartisan Campaign Reform Act Rulings from the Roberts Court on BCRA The Impact of the Roberts Court's Decisions on Federal Elections The Effects of Campaign Finance Deregulation on Campaign Activities Prospects for Legislative Reform: An Overview Nearer-Term Prospects: Repairing the Disclosure Regime's Widening "Coverage Error" Long-Term Prospects: The Changing Shape of Public Financing Proposals ConclusionChapter 11: Voter Identification Laws - Necessary, Nefarious, or Neither? - Jeffrey Crouch What is the Bigger Picture? What Are They? Which States Have Them? How Did the Laws Emerge? Why Are They Controversial? Current Issues What Impact Have Voter ID Laws Had? What is Likely to Happen in the Future? ConclusionChapter 12: Women and Campaigns - Generational-Based Micro-Targeting and Tackling Stereotypes - Susan A. MacManus A Generational Look at Female Voters Women in Campaigns: Less Emphasis on Style, More on Substance? Changing Times: Signs the Overemphasis on Style May Be Waning Slightly Women Candidates' Efforts to Minimize Style, Maximize Substance Women in the Campaign Media Developing Targeting Strategies: Perennial Questions Techniques for Micro-Targeting Female Voters Looking AheadChapter 13: Minority Candidates and the New Landscape of Campaigns in the Twenty-First Century - Atiya Kai Stokes-Brown The Changing Face of America and Its Impact on American Politics Minority Campaigns and Candidate Behavior Campaign Activities of Minority Candidates Voter Mobllization of Minorities, Part I - Microtargeting Voter Mobilization of Minorities, Part II - Get-Out-the-Vote Challenges for Minority Candidates in 2016 and Beyond ConclusionChapter 14: Political Campaigns and Democracy - Dick Simpson Money in Campaigns The Selling of the Candidate Analytics and Privacy Media Coverage Personal Voter Contact Still Matters From Candidate-Centered to Interest Group and Donor-Centered Campaigns Leave No Group Behind Winning Elections and the Democratic Process

This book evaluates the current trends of America's electoral campaigns and assesses the innovative changes these organizations are making on the presidential, congressional, and gubernatorial levels.