Antecedents and consequences of technology acquisition intent: created by K. B. Saji and Shashi Shekhar Mishra. empirical evidence from global high-tech industry

Extant theory suggests that technological innovations can be the major source of firm-level performance in high-tech product marketing firms. However the linkage between technology acquisition intent and firm-level performance is not established in the extant literature. In order to address this critical research gap, the present study is carried out. A theoretical framework is developed for explaining the possible antecedents to a firm's technology acquisition intent and its effects on firm-level performance, which is then empirically tested through a survey conducted on 112 high-tech firms from across the globe. The results show that while market heterogeneity and organizational learning significantly drive a firm's technology acquisition intent, technological heterogeneity has no influence on the same. Further, our findings confirm the relationship between technology acquisition intent and firm-level performance, which is positively mediated by new product commercialization. Findings of our study have significant strategic implications to high-tech product marketing theory and practice.