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		No cover image available Are all units created equal? : the effect of default units on product evaluations/ created by Christophe Lembregts and Mario Pandelaere by Lembregts, Christophe [author] Pandelaere, Mario [co author] Series: Journal of consumer research ; Volume 39, number 6, Material type: Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU. Add to cart (remove)
		No cover image available How to make a 29% increase look bigger : the unit effect in option comparisons / created by Mario Pandelaere, Barbara Briers and Christophe Lembregts by Pandelaere, Mario [author] Briers, Barbara [co author] Lembregts, Christopher [co author] Series: Journal of consumer research ; Volume 40, number , Material type: Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU. Add to cart (remove)

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