Midlands State University Library

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The contigent value of marketing and social networking capabilities in firm perfomance/ created by Nima Heirati, Aron O'Cass and Liem Viet Ngo by Series: Journal of Strategic Marketing ; Volume 21 , number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Examining the market planning-marketing capability interface and customer-centric performance in SMEs/ O 'Çass Aron by Series: Journal of strategic marketing ; Volume 20 , number 6 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routlegde Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Examining the role of within functional area resource–capability complementarity in achieving customer and product-based performance outcomes created by Aron O'Cass and Phyra Sok. by Series: Journal of Strategic Marketing ; Volume 20, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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