Midlands State University Library

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Strategic insights from mystery shopping in B2B relationships created by Jan Mattsson by Series: Journal of Strategic Marketing ; Volume 20, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Let marketers reclaim corporate / created by Jan Mattsson, Ram Ramaseshan and David Carson by Series: Journal of Strategic Marketing ; Volume 14, number 2,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2006-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Developing a strategic abstraction tool for service innovation created by Jan Mattsson by Series: Journal of Strategic Marketing ; Volume 18, number 2,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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