Midlands State University Library

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An assessment on the employee development strategies on the sales of a company : case of Brewchem Private Limited by Delight Rufaro Hungwe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru Midlands State University Press 2015
Availability: Items available for loan: Main Library (1)Call number: HF5549.5.T7 HUG.

The impact of religious marketing strategies on purchase decision in the telecommunications industry Zimbabwe/by Amanda Chipo Nyangoni, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru Midlands State University 2017
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HE7631 NYA.

The effectiveness of line extension strategies on brand sales performance: case of Uniliver Zimbabwe Harare Branch/ Hazel T. Faifi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru Midlands State University 2016
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 FAI.

The effects of teaching methods on students'entrepreneurial intentions: a case of Polytechnic colleges in Zimbabwe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru idlands State University 2017
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: LB2331 CHA.

The effectiveness of branding on the utilisation of public sector condoms by young Zimbabweans aged between 15 and 29 years/ Kudakwashe Dexter Murombedzi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2016
Availability: Items available for loan: Harare Campus Library (1)Call number: HD69.B7 MUR.

Assessment of determinants of brand extensions financial growth in Zimbabwe Banking sector: Brand Equity perspective/by Gillian Rusike by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2017
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HD69.B7 RUS.

Investigation the determinants of adoption of mobile banking in Zimbabwe/by Hardlife Tatenda Chipika by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2017
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: H1616.M54 CHI.

The impact of Strategic Sponsorship on Corporate Image in the Commercial Banking sector in Zimbabwe/by Nyasha Kumbula by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2017
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HD59.2 KUM.

Effectiveness of online banking on customer satisfaction in the banking industry / Mercy Mbedzi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2018
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HG1708.7 MBE.

The effect of e-banking adoption on financial performance of Commercial Banks in Zimbabwe/ Netsayi Gandanhamo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2018
Availability: Items available for loan: Harare Campus Library (1)Call number: HG1708.7 GAN.

The impact of customer retention strategies on managing customer defection in the Zimbabwe dairy industry / Arafat Kunerisine. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2018
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5415.5 KUN.

Effects of Service Attributes on Customer Satisfaction in the Media Industry In Zimbabwe/ Cathrine Hasha by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2018
Availability: Items available for loan: Main Library (1)Call number: P96.A83 HAS.

The effects of functional service quality on customer retention in the life insurance industry in Zimbabwe Peregia Shiri by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2018
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5415.5 SHI.

An evaluation of brand equity and its implications on the perfomance of hospitality establishments: A case of lodges in Zimbabwe / Tinashe Zenda by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2013
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HD69.B7 ZEN.

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