Entrepreneurial orientation, firm strategy and small firm performance/ created by Christian Lechner and Sveinn Vidar Gudmundsson
Material type:
- text
- unmediated
- volume
- 02662426
- HD2341.167
Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
![]() |
Main Library - Special Collections | HD2341.167 INT (Browse shelf(Opens below)) | Vol. 32, no.1 (pages 36-60) | Not for loan | For in house use only |
This article explores how individual entrepreneurial orientation dimensions influence the relationship between competitive strategy and firm performance. The findings show the different impacts of individual entrepreneurial orientation dimensions on competitive strategy and the effects of cost leadership and differentiation on performance. Innovativeness is related most highly to differentiation strategy. Risk-taking and competitive aggressiveness are negatively associated with both differentiation and cost leadership strategies. Both differentiation and cost leadership strategies are positively related to performance. This study refines our understanding of the effects of entrepreneurial orientation on small firm performance.
There are no comments on this title.