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		Advertising in Canada : a managerial approach Rene Y. Darmon by DARMON, Rene Y LAROCHE, Michel Edition: ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Toronto : McGraw-Hill, 1991 Availability: Items available for loan: Main Library (1)Call number: HF5821 DAR. Place hold Add to cart (remove)
		No cover image available The critical role of congruency in prototypical brand extensions created by Maria Kalamas, Mark Cleveland, Michel Laroche and Robert Laufer. by Kalamas, Maria [author] Cleveland, Mark [author] Laroche, Michel [author] Laufer, Robert [author] Series: Journal of Strategic Marketing ; Volume 14, number 3, Material type: Text; Format: print ; Literary form: Not fiction Abingdon Taylor and Francis 2006 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available How would the e-retailer’s website personality impact customers’ attitudes toward the site? created by Saeed Shobeiri, Ebrahim Mazaheri, and Michel Laroche by Shobeiri, Saeed [author] Mazaheri, Ebrahim [author] Laroche, Michel [author] Series: Journal of marketing theory and practice ; Volume 23, number 4 Material type: Text; Format: print ; Literary form: Not fiction Philadelphia: Taylor and Francis, 2015 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415 JOU. Add to cart (remove)