Midlands State University Library

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What's in a brand : building brand equity through advertising John Philip Jones by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli : Tata McGraw-Hill, 1998
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 JON .

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How advertising works : the role of research edited by John Philip Jones by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California SAGE Publications 1998
Availability: Items available for loan: Main Library (1)Call number: HF5823 HOW.

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