Midlands State University Library
Image from Google Jackets

The acquisition and utilization of marketing information new venture development and the contingent nature of new venture organizing activities/ Christian Hopp

By: Material type: TextTextSeries: Journal of strategic marketing ; Volume 20 , number 6,Abingdon: Routledge Taylor and Francis, 2012Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISSN:
  • 0965-254X
Subject(s): Online resources: Summary: Using data from the Second Panel Study of Entrepreneurial Dynamics, this study analyzes the role of information acquisition and utilization in new venture development. We employ competing risk analysis to make use of the longitudinal data structure in PSED II. Our results highlight the contingent nature of information acquisition in assisting the nascent entrepreneur in carrying out organizing activities. Our results show that marketing and business planning activities only create value when entrepreneurs also engage in information acquisition with potential customers. We empirically disentangle a contingent structure among organizing activities in new venture creation and highlight the interdependencies.
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Vol info Copy number Status Notes Date due Barcode
Journal Article Journal Article Main Library - Special Collections HF5415.13 JOU (Browse shelf(Opens below)) Vol 20, No 6 pages 553-567 SP13881 Not for loan For In-house use only

Using data from the Second Panel Study of Entrepreneurial Dynamics, this study analyzes the role of information acquisition and utilization in new venture development. We employ competing risk analysis to make use of the longitudinal data structure in PSED II. Our results highlight the contingent nature of information acquisition in assisting the nascent entrepreneur in carrying out organizing activities. Our results show that marketing and business planning activities only create value when entrepreneurs also engage in information acquisition with potential customers. We empirically disentangle a contingent structure among organizing activities in new venture creation and highlight the interdependencies.

There are no comments on this title.

to post a comment.