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		Marketing communication : a European perspective / created by Patrick De Pelsmacker, Maggie Geuens and Joeri Van Den Bergh by De Pelsmacker, Patrick [author] Geuens, Maggie [author] Van den Bergh, Joeri [author] Edition: Fifth edition Material type: Text; Format: print ; Literary form: Not fiction Pearson Education Limited, 2013Copyright date: ©2013 Availability: Items available for loan: Batanai Library (1)Call number: HF5415.123 DEP. Harare Campus Library (6)Call number: HF5415.123 DEP, ... Main Library (4)Call number: HF5415.123, ... PostGraduate Studies Library (4)Call number: HF5415.123 DEP, ... Place hold Add to cart (remove)
		No cover image available The effect of familiarity with the response category labels on item response to likert scales / created by Bert Weijters, Maggie Geuens and Hans Baumgartner by Weijters, Bert [author] Geuens, Maggie [co author] Baumgartner, Hans [co author] Series: Journal of consumer research ; Volume 40, number 2, Material type: Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU. Add to cart (remove)

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