Midlands State University Library
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Internet retailing and future perspectives created by Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Abingdon : Routledge, 2017.Edition: 2ndDescription: 341 pages 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138940529
Subject(s): LOC classification:
  • HF5415.1265 INT
Contents:
Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Harare Campus Library Open Shelf HF5415.1265 INT (Browse shelf(Opens below)) 149892 Available BK136757
Book Book Harare Campus Library Open Shelf HF5415.1265 INT (Browse shelf(Opens below)) 149351 Available BK136114
Book Book Harare Campus Library Open Shelf HF5415.1265 INT (Browse shelf(Opens below)) 149353 Available BK136150
Book Book Main Library Open Shelf HF5415.1265 INT (Browse shelf(Opens below)) 149352 Available BK136108
Book Book Main Library Core Collection HF5415.1265 INT (Browse shelf(Opens below)) 149354 Available BK136159

"First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees."

Includes bibliographical references and index.

Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.

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