A cultural history of Western fashion: from Haute Couture to Virtual Couture / created by Bonnie English and Nazanin Hedayat Munroe

Includes bibliography and index

Introduction
1. The Commercialization of Fashion. Dress and Society in Europe Before the Twentieth Century ; Social Implications of Dress ; The Rise of Haute Couture ; The Rise of Consumerism ; The Social Equalizer of the Department Store
2. The Artistry of Fashion. Artist-Led Workshops ; Haute Couture at the Turn of the Twentieth Century ; Art and fashion
3. The Democratization of Fashion. Changes in Commerce and Social Structure ; The Art of Fashion Advertising ; Flooding the American Market : Reproductions and Fakes ; Coco Chanel : Pauvrete De Luxe ; Jean Patou : Style meets Scandal ; Fashion and Functionalist Theory ; Stepanova and Popova : Russian Constructivism ; Dressing Thousands : The Birth of pret-a-porter
4. The Americanization of Fashion. Slop Shops, Sweatshops, and Factory Work ; Fit and Function ; Piracy in Fashion ; American Couture ; The 'American Look' in Ready-to-Wear ; Changes in Menswear : Shirts, Jeans, and Suits ; Fashion in Film : Costume Designer as Couturier ; Fashion as Sociopolitical Statement : Zoot Suits
5. The Popularization of Fashion. Haute Couture Following the Second World War ; Clothing and Popular Culture ; Alternative fashion
6. The Postmodernization of Fashion. Postmodernism in Fashion and Art ; The Rejection of Fashion ; Vivienne Westwood : Anarchy as Inspiration ; Fashion and Music ; Anti-Fashion as Feminism ; Japanese Conceptual Fashion : Miyake, Yamamoto and Kawakubo
7. The Deviance of Fashion. Franco Moschino ; Viktor & Rolf ; Martin Margiela ; Alexander McQueen ; Harajuku Street Fashion ; Fashion Imagery and Notions of Gender Construction ; The Reinvention of Menswear
8. The Lifestyle of Fashion. American Sportswear Designers ; Redefining Womenswear : Power Dressing ; Fashion as Ideological Billboard ; Street Style on the Catwalk ; Museum exhibitions of fashion
9. The Corporatization of Fashion. Global Conglomerates ; The Designer as Product ; The Death of Haute Couture? ; Counterfeit Chic ; Ecommerce and Online Shopping
10. The Sustainability of Fashion. The Origins of Disposable Fashion ; Industry Issues : Waste, Pollution, and Labour ; Sustainable Alternatives ; Green is the New Black ; Vintage Clothing as Recycling ; Other Sustainable Approaches ; Ethical Concerns
11. The Digitization of Fashion. Virtual Couture ; Technology in Fashion : A brief history ; Fashion and Technology in the 21st Century ; Fashion as Future and Fantasy ; Representation and Inclusivity in Fashion
Conclusion
Glossary

"Just as the clothes we wear can communicate our personality and how we want to be perceived, so fashion can reflect the politics and preoccupations of the society that produced it. A Cultural History of Western Fashion guides you through the relationships between haute couture and ready-to-wear designer fashions, popular culture, big business, high-tech production, as well as traditional and social media. Exploring fashion's interdisciplinary nature, English and Munroe also highlight the parallel evolution of clothing design and the other visual arts over the last 150 years. This new edition includes expanded coverage of the build up to the First World War and brings this classic text up to date. There is also a new chapter on smart textiles and technology, exploring the work of Hussein Chalayan and Iris Van Herpen among others, and expanded coverage of the role of sustainability in the contemporary fashion industry, including biosynthetic textile production and Stella McCartney's use of vegan leather."--Publisher description