Midlands State University Library

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Entering into strategic alliances; an empirical test of the direct and interaction effects of manager's attitudes, subjective norms and percieved beehavioral control / created by Carmina Cavazos by Series: Journal of Strategic Marketing ; Volume 21, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013-
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Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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Manager's intentions toward entering into strategic marketing alliances; an empirical investigation / created by Carmina Cavazos and Rajan Varadarajan by Series: Journal of Strategic Marketing ; Volume 20, number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2012-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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