Midlands State University Library

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The effect of red background color on willingness-to-pay : the moderating role of selling mechanism/ Rajesh Bagchi and Amar Cheema by Series: Journal of consumer research ; Volume 39, number 5,
Material type: Text Text; Format: print ; Literary form: Not fiction
Oxford : Oxford University Press, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU.

Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity / created by Rajesh Bagchi and Xingbo Li by Series: Journal of consumer research ; Volume 40, number ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Oxford : Oxford University Press, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU.

Years, months, and days versus 1, 12, and 365 : the influence of units versus numbers / created by Ashwani Monga and Rajesh Bagchi by Series: Journal of consumer research ; Volume 40, number ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Oxford : Oxford University Press, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU.

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