Midlands State University Library

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Advertising and promotion : an integrated marketing communications perspective created by George E Belch and Michael A Belch by Series: The McGraw-Hill/Irwin series in marketing
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw-Hill 2004
Availability: Items available for loan: Main Library (2)Call number: HF 5823 BEL , ... PostGraduate Studies Library (2)Call number: HF5823 BEL, ... Zvishavane Library (3)Call number: HF5823 BEL , ...

Advertising and promotion : an integrated marketing communications perspective George E. Belch ,Michael A. Belch and Keyoor Purani by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill/Irwin 2012
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5823 BEL.

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