Midlands State University Library
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Advertising creative : strategy, copy, design / created by Tom Altstiel and Jean Grow.

By: Contributor(s): Material type: TextTextPublisher: Sage, 2017Copyright date: ©2017Edition: Fourth editionDescription: 463 pages: illustrations (some coloured); 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781506315386
Subject(s): LOC classification:
  • HF5823 ALT
Summary: New edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Core Collection HF5823 ALT (Browse shelf(Opens below)) 152495 Available BK139810

Includes bibliographical references and index.

New edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use.

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