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The impact of antismoking information on teenagers' attitude and intention: Implications and challenges for designing antismoking school interventions/ Nina Michaelidou

By: Contributor(s): Material type: TextTextSeries: Journal of strategic marketing ; Volume 18, number 6 ,Abingdon: Routledge Taylor and Francis, 2010Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISSN:
  • 0965-254X
Subject(s): Online resources: Summary: With the rising popularity of smoking among young people causing social concern, cigarette consumption has been the subject of growing interest among academics, health professionals and public policymakers. The paper examines the effect of antismoking information on teenagers' attitudes and intention towards smoking. Data are collected from a sample of teenagers via an experimental approach based on a school antismoking intervention programme. The longitudinal research design reveals the relatively short-term effect of the intervention studied, supporting previous research findings about the role of emotion in decisions teenagers make about smoking. Implications and challenges are discussed for designing antismoking school interventions.
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Item type Current library Call number Vol info Copy number Status Notes Date due Barcode
Journal Article Journal Article Main Library - Special Collections HF5415.13 JOU (Browse shelf(Opens below)) Vol 18, No 6 pages 503-515 SP6257 Not for loan For In-house use only

With the rising popularity of smoking among young people causing social concern, cigarette consumption has been the subject of growing interest among academics, health professionals and public policymakers. The paper examines the effect of antismoking information on teenagers' attitudes and intention towards smoking. Data are collected from a sample of teenagers via an experimental approach based on a school antismoking intervention programme. The longitudinal research design reveals the relatively short-term effect of the intervention studied, supporting previous research findings about the role of emotion in decisions teenagers make about smoking. Implications and challenges are discussed for designing antismoking school interventions.

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