Midlands State University Library
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Agro-food marketing edited by Daniel I Padberg, C Ritson, L M Albisu

Contributor(s): Material type: TextTextLanguage: English Publication details: Oxfordshire CAB International in association with the International Centre for Advanced Mediterranean Agronomic Studies, 1997Description: 492 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780851991443
  • 0851991440
Subject(s): LOC classification:
  • HD9000.5 AGR
Contents:
Part 1 Introduction; Chapter 1 - The global context of agro-food marketing, 2 - Food marketing and agricultural marketing: the scope of the subject of agro-food marketing; Part 3 Agricultural commodity analysis; Chapter 3 - Supply and demand of agricultural products, 4 - Agricultural price analysis, 5 - Agricultural price analysis, 6 - Commodity market modelling; Part 3 Agricultural market organization and performance; Chapter 7 - Market structure and institutions, 8 - Marketing margins in food products, 9 - Marketing information and support systems, Part 4 Researching the food consumer; Chapter 10 - Marketing information and support systems, 11 - Marketing research, 12 - Multivariate analysis in marketing research; Part 5 Food product marketing decisions, Chapter 13 - Product policy, 14 - Pricing policy, 15 - Advertising and promotions,16 - Distribution; Part 6 Marketing strategy and control; 17 - Control of marketing programmes,18 - International marketing in the midst of competition and partnership, 19 - Strategic marketing cases.
Summary: The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach reflects a growing trend to teach these subjects in an integrated way. The book has been developed from a very successful series of courses run by the (CIHEAM).
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Batanai Library Open Shelf HD9000.5 AGR (Browse shelf(Opens below)) 146102 Available BK132165
Core Collection Main Library Core Collection HD9000.5 AGR (Browse shelf(Opens below)) 146100 Available BK132167
Book Book PostGraduate Studies Library Open Shelf HD9000.5 AGR (Browse shelf(Opens below)) 146101 Available BK132137

Includes index.

Part 1 Introduction; Chapter 1 - The global context of agro-food marketing, 2 - Food marketing and agricultural marketing: the scope of the subject of agro-food marketing; Part 3 Agricultural commodity analysis; Chapter 3 - Supply and demand of agricultural products, 4 - Agricultural price analysis, 5 - Agricultural price analysis, 6 - Commodity market modelling; Part 3 Agricultural market organization and performance; Chapter 7 - Market structure and institutions, 8 - Marketing margins in food products, 9 - Marketing information and support systems, Part 4 Researching the food consumer; Chapter 10 - Marketing information and support systems, 11 - Marketing research, 12 - Multivariate analysis in marketing research; Part 5 Food product marketing decisions, Chapter 13 - Product policy, 14 - Pricing policy, 15 - Advertising and promotions,16 - Distribution; Part 6 Marketing strategy and control; 17 - Control of marketing programmes,18 - International marketing in the midst of competition and partnership, 19 - Strategic marketing cases.

The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach reflects a growing trend to teach these subjects in an integrated way. The book has been developed from a very successful series of courses run by the (CIHEAM).

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