Enterprise William B. Gartner and Marlene G. Bellamy

Includes bibliographical references and index.

"Creating the Enterprise, by William B. Gartner and Marlene Bellamy, represents a bold new approach to entrepreneurship that fully explores the dynamic nature of business in all its stages. It empowers students to develop the mindset, skills, and knowledge to evaluate and act on a wide variety of opportunities throughout their careers - and in all aspects of their lives. Rather than embrace a narrow, traditional view of entrepreneurship, this text prepares you to become "enterprisers" - confident, focused individuals who take initiative to organize a project, in situations with some complications and risk, in order to make things happen. While it provides an excellent overview of essential business principles and practices, Creating the Enterprise, is fundamentally focused on creating successful individuals by helping students define, develop, and ultimately achieve their personal and professional goals."--BOOK JACKET.