Midlands State University Library
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Consumer behavior Wayne D. Hoyer

By: Contributor(s): Material type: Continuing resourceContinuing resourcePublication details: Boston, MA : Houghton Mifflin Co. 2007Edition: 4th edDescription: 531 pISBN:
  • 9780618643721
Subject(s): Additional physical formats: Also available online:: Consumer behavior; Online version:: Consumer behaviorSummary: Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HF5415.32 HOY (Browse shelf(Opens below)) 109803 Available BK80127
Book Book Main Library Open Shelf HF5415.32 HOY (Browse shelf(Opens below)) 109805 Available BK80132
Book Book Main Library Open Shelf HF5415.32 HOY (Browse shelf(Opens below)) 109804 Available BK80144

Includes bibliographical references and index

Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.

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