Midlands State University Library
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Marketing success stories South African case studies edited by Michael Cant and Ricardo Machado

Contributor(s): Material type: TextTextOxford University Press Southern Africa, 2010Edition: 7th EditionDescription: xi, 244 pages: illustrations; 25 cmContent type:
  • text
Media type:
  • rdamedia
Carrier type:
  • rdacarrier
ISBN:
  • 9780195994896 (pbk.)
Subject(s): LOC classification:
  • HF5415.12.S66 MAR
Contents:
1. Lifes Comfort Solutions ; 2. Bond Choice Launching mortgage origination ; 3. Maximum Profit Recovery (Pty) Ltd (Maxprof) ; 4. South African National Parks ; 5. Kiddies Academy ; 6. Assupol Life: 95 years ; 7. Citi Golf 1984-2009 ; 8. Duracell Biggest chocolate bunny in the world campaign ; 9. Teabox ; 10. CPD ; 11. Executive Marketing Mix ; 12. Pepsi In the battle of the giants for the lightweight championship ; 13. Woolworths Multidimensional marketing: A good business journey ; 14. kulula.com Making you want to fly ; 15. Solidarity ; 16. The Hotdog Cafe story ; 17. Eyeslices ; 18. Vukani-Ubunta ; 19. Foschini Gift cards: Using brand strategy on a commodity ; 20. Student Village: Infiltrating the student social scene ; 21. Amarula Cream The spirit of Africa ; 22. Game 40 years of winning ; 23. Debonairs Pizza ; 24. Origins i-brand: Pre-commercialisation ; 25. The i -brand of Origin: Commercialisation products ; 26. MBD Inc. ; 27. Promac Paints ; 28. Dawn Wing ; 29. Flight of the Fish Eagle
Summary: Marketing success stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Batanai Library Open Shelf HF5415.12.S66 MAR (Browse shelf(Opens below)) 159026 Available BK146820
Book Book Harare Campus Library Open Shelf HF5415.12.S66 MAR (Browse shelf(Opens below)) 159027 Available BK146822
Book Book Main Library Open Shelf HF5415.12.S66 MAR (Browse shelf(Opens below)) 159025 Available BK146830
Book Book Main Library Open Shelf HF5415.12.S66 MAR (Browse shelf(Opens below)) 106759 Available BK76889
Book Book Main Library Open Shelf HF5415.12.S66 MAR (Browse shelf(Opens below)) 106760 Available BK76883
Book Book Main Library Open Shelf HF5415.12.S66 MAR (Browse shelf(Opens below)) 106758 Available BK76898
Book Book Main Library Open Shelf HF5415.12.S66 MAR (Browse shelf(Opens below)) 104906 Available BK74362
Book Book Main Library Open Shelf HF5415.12.S66 MAR (Browse shelf(Opens below)) 104905 Available BK74276
Book Book Main Library Open Shelf HF5415.12.S66 MAR (Browse shelf(Opens below)) 104904 Available BK74376

Includes bibliographical references


1. Lifes Comfort Solutions ; 2. Bond Choice Launching mortgage origination ; 3. Maximum Profit Recovery (Pty) Ltd (Maxprof) ; 4. South African National Parks ; 5. Kiddies Academy ; 6. Assupol Life: 95 years ; 7. Citi Golf 1984-2009 ; 8. Duracell Biggest chocolate bunny in the world campaign ; 9. Teabox ; 10. CPD ; 11. Executive Marketing Mix ; 12. Pepsi In the battle of the giants for the lightweight championship ; 13. Woolworths Multidimensional marketing: A good business journey ; 14. kulula.com Making you want to fly ; 15. Solidarity ; 16. The Hotdog Cafe story ; 17. Eyeslices ; 18. Vukani-Ubunta ; 19. Foschini Gift cards: Using brand strategy on a commodity ; 20. Student Village: Infiltrating the student social scene ; 21. Amarula Cream The spirit of Africa ; 22. Game 40 years of winning ; 23. Debonairs Pizza ; 24. Origins i-brand: Pre-commercialisation ; 25. The i -brand of Origin: Commercialisation products ; 26. MBD Inc. ; 27. Promac Paints ; 28. Dawn Wing ; 29. Flight of the Fish Eagle

Marketing success stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share.

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