Midlands State University Library
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Alchemy : the surprising power of ideas that dont make sense Rory Sutherland

By: Material type: TextTextLanguage: English Publication details: London WH Allen 2019Description: 371 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780753556504
Subject(s): LOC classification:
  • HF5822 SUT
Summary: The best ideas don't make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HF5822 SUT (Browse shelf(Opens below)) 147225 Available BK133939

Includes index.

The best ideas don't make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times.

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