Midlands State University Library

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The effectiveness of rebranding on consumer purchasing decisions: A case study of the Grain Marketing Board/by Yeukai Njanji by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2014
Availability: Items available for loan: Main Library (1)Call number: HF5828NJA.

The effectiveness of branding on the utilisation of public sector condoms by young Zimbabweans aged between 15 and 29 years/ Kudakwashe Dexter Murombedzi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2016
Availability: Items available for loan: Harare Campus Library (1)Call number: HD69.B7 MUR.

Influence of the rebranding strategy on brand preference: Case of the Zimbabwe Broadcasting Corporation (ZBC) / Tinashe Chodeva by
Material type: Text Text
Publication details: Gweru: Midlands State University, 2018
Availability: Items available for loan: Main Library (1)Call number: HF5415.55 CHO.

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