Midlands State University Library

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Customer capitalism : The new business model of increasing returns in the new market spaces by
Edition: ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Nicholas Brealey, 1999
Availability: Items available for loan: Main Library (1)Call number: HF5415.5 VAN .

Global marketing and advertising : understanding cultural paradoxes. Marieke de Mooij by
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California SAGE Publications 2005
Availability: Items available for loan: Main Library (2)Call number: HF5415.127 MOO , ...

Marketing strategy and competitive positive positioning Graham Hooley by
Edition: Fifth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow Pearson Education Limited 2011
Availability: Items available for loan: Harare Campus Library (1)Call number: HF5415.127 HOO. Main Library (2)Call number: HF5415.127 HOO, ...

Global marketing and advertising understanding cultural paradoxes Marieke de Mooij by
Edition: Third
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publications 2010
Availability: Items available for loan: Main Library (1)Call number: HF5415.127 DE.

Global marketing and advertising understanding cultural paradoxes Marieke de Mooij by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California Sage Publications 1998
Availability: Items available for loan: Main Library (1)Call number: HF5415.I27 MOO.

Future marketing targeting seniors, boomers, and generations X and Y Joe Marconi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois NTC Business Books 2001
Availability: Items available for loan: Main Library (1)Call number: HF5415.I27 MAR.

Lifestyle marketing : reaching the new American consumer Ronald D Michman, Edward M Mazze and Alan James Greco by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport Praeger Publishers 2003
Availability: Items available for loan: Main Library (1)Call number: HF5415.127 MIC.

Marketing strategy and competitive positioning / by Graham J. Hooley by
Edition: Fourth.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Essex : Pearson Education, 2008
Availability: Items available for loan: Batanai Library (1)Call number: HF5415.27 HOO .

Buyer behaviour Understanding consumer psychology and marketing By Flip du Plessis by
Edition: Fourth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cape Town Unversity of Southern Africa 2007
Availability: Items available for loan: Main Library (3)Call number: HF5415.32 DUP, ...

Global marketing and advertising : understanding cultural paradoxes created by Marieke de Mooij by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California : SAGE 2014
Availability: Items available for loan: Main Library (8)Call number: HF5415.127 MOO, ...

Marketing for tourism, hospitality & events : a global and digital approach created by Simon Hudson and Louise Hudson. by
Edition: 1st edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles Sage 2017
Availability: Items available for loan: Batanai Library (1)Call number: TX911.3.M3 HUD.

Marketing for tourism, hospitality & events : a global & digital approach created by / Simon Hudson, Louise Hudson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage 2017
Availability: Items available for loan: Batanai Library (1)Call number: TX911.3.M3 HUD.

Emerging segmentation practices in the age of the social customer / Ana Isabel Canhoto by Series: Journal of strategic marketing ; Volume 21 , number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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