Reputation and status: expanding the role of social evaluations in management research/ created by Anastasiya Zavyalova, Michael D. Pfarrer, Rhonda K. Reger and Timothy D. Hubbard
Material type:
- text
- unmediated
- volume
- 0001-4273
- HD28 ACA
Item type | Current library | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode | |
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Main Library - Special Collections | HD28 ACA (Browse shelf(Opens below)) | Vol. 59, no.1 (pages 253-276) | SP26438 | Not for loan | For in house use only |
Research about the effects of an organization’s general reputation following a negative event remains equivocal: Some studies have found that high reputation is a benefit because of the stock of social capital and goodwill it generates; others have found it to be a burden because of the greater stakeholder attention and violation of expectations associated with a negative event. We theorize that stakeholders’ level of organizational identification helps explain which mechanisms are more dominant. We test our hypotheses on a sample of legislative references associated with National Collegiate Athletic Association major infractions from 1999–2009. Our results indicate that high reputation is a burden for an organization when considering low-identification stakeholder support: As the number of legislative references increases, a high-reputation university will receive fewer donations from non-alumni donors compared to universities without this asset. In contrast, high reputation is a benefit when considering high-identification stakeholder support: As the number of legislative references increases, a high-reputation university will receive more donations from alumni donors compared to universities without this asset. However, an exploratory investigation reveals that alumni donations to high-reputation universities decline as the number of legislative references increases, suggesting that the benefit of a high reputation has a limit.
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