Profiting form our past: evoking nostalgia in the retail environment / created by Brian I Spaid

By:

Spaid, Brian I [author]

Material type: Text

TextSeries: The international review of retail , distribution and consumer research ; Volume 23 , number 4 ,Oxfordshire: Taylor and Francis, 2013Content type:

text

Media type:

unmediated

Carrier type:

volume

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Online resources:

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Summary: A conceptual typology of nostalgia triggering product and experiential variables in the retail environment is presented. Place, promotion, price, and product triggers are identified and indexical and iconic authenticity are used to explain their potential impact. Nostalgic products are distinguished by the combination of historical or modern qualities of brand, brand identity, and product performance. Managerial implications and future research directions are provided

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Holdings
Item type	Current library	Call number	Vol info	Copy number	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HF5429 INT (Browse shelf(Opens below))	Vol 23, no.4 pages 418-440	SP17790	Not for loan	For in-house use only

A conceptual typology of nostalgia triggering product and experiential variables in the retail environment is presented. Place, promotion, price, and product triggers are identified and indexical and iconic authenticity are used to explain their potential impact. Nostalgic products are distinguished by the combination of historical or modern qualities of brand, brand identity, and product performance. Managerial implications and future research directions are provided

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