Midlands State University Library

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Meeting of the minds: creating the market-based enterprise Vincent P Barabba by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 1995
Availability: Items available for loan: Main Library (1)Call number: HF5415.2 BAR.

Managing the marketing functions : the challenge of customer-centered enterprise Stewart A Washburn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company 1988
Availability: Items available for loan: Main Library (1)Call number: HF5415.13 WAS.

Simulated test marketing : technology for launching successful new products Kevin J Clancy, Robert S Shulman and Marianne M Wolf by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Lexington Books 1994
Availability: Items available for loan: Main Library (1)Call number: HF5415.125 CLA.

New food product development : from concept to marketplace Gordon W. Fuller by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Taylor & francis group CRC Press 2011
Availability: Items available for loan: Batanai Library (1)Call number: HD9000.5 FUL.

The effect of using a celebrity endorser to promote a retail brand/ Karen Chenayimwoyo Dhliwayo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2012
Availability: Items available for loan: Harare Campus Library (1)Call number: HF5429 DHL.

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