Midlands State University Library

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Generating breakthrough new product ideas feeding the innovation funnel Robert G. Cooper by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [s.l] Product development institute 2007
Availability: Items available for loan: Doctor of Business Leadership Library (1)Call number: HF5415.I53 COO. Main Library (2)Call number: HF5415.I53 COO, ...

An analysis of new product development as a strategy for growth at Smart Bags Pvt. Co. by
Edition: ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru : Midlands State University, 2010
Availability: Items available for loan: Main Library (1)Call number: HD 45 KAH .

The effects of external linkages on new product innovativeness: an examination of moderating and mediating influences created by Shih‐Tung Shu, Veronica Wong and Nick Lee. by Series: Journal of Strategic Marketing ; Volume 13, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2005
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Clan culture, strategic orientation and new product performance in Chinese marketing ventures: An exploration of main and moderating effects/ Fu-Mei Chuang by Series: Journal of strategic marketing ; Volume 20 , number 3 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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