Midlands State University Library

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An investigation of the effectiveness of multi-channel distribution strategy on business perfomance. A case of NewZim steel distribution centre in Kwekwe Ronald Shiri by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru Midlands State University 2011
Availability: Items available for loan: Main Library (1)Call number: HC79.D5 SHI.

Brand experience and brand implications in a multi-channel setting created by Robert Paul Jones by Series: The International Review of Retail, Distribution and Consumer Research ; Volume 23, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Oxfordshire Taylor and Francis 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5429 INT.

Exploring the role of online customer experience in firms' multi-channel strategy: An empirical analysis of the retail banking services sector/ Phil Klaus by Series: Journal of strategic marketing ; Volume 21 , number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Routledge Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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