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		Marketing strategies A contemporary approach Ashok Ranchhod by RANCHHOD, Ashok GURAU, Calin Material type: Text; Format: print ; Literary form: Not fiction Publication details: Essex Pearson Education Ltd 2007 Availability: Items available for loan: Main Library (2)Call number: HF5415 RAN, ... Place hold Add to cart (remove)
		No cover image available Managing marketing in the 21st century : developing & implementing the market strategy Noel Capon and Roy Capon by CAPON, Noel CAPON, Roy Edition: European Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Wessex Inc. 2009 Availability: Items available for loan: Batanai Library (4)Call number: HF5415.13 CAP, ... Harare Campus Library (12)Call number: HF5415.13 CAP, ... Main Library (7)Call number: HF5415.13 CAP, ... Place hold Add to cart (remove)
		Marketing strategy : the challenge of the external environment by MERCER, David Edition: ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : SAGE Publications, 1998 Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HFHF5415 MER . Place hold Add to cart (remove)
		No cover image available Marketing Strategies : by Ranchhod, Ashok Edition: ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Prentice-hall, 2004 Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF 5415.13 RAN . Place hold Add to cart (remove)
		No cover image available An evaluation of the management of customer experiences by Zimbabwean commercial banks. by MUVEZWA, Joyline Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gweru MSU 2013 Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HD30.2 MUV. Place hold Add to cart (remove)
		No cover image available Adherence to digital marketing ethics in the context of a depressed economy and cut throat competition: A case study of multi-retail firms in Zimbabwe/ Valerie Ndudzo by NDUDZO, Valerie Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gweru: Midlands State University, 2019 Availability: Items available for loan: Harare Campus Library (1)Call number: HF5415.1265 NDU. Place hold Add to cart (remove)
		No cover image available Competitive positioning strength: Market measurement/ Sandra I Burke by Burke,Sandra I [author] Series: Journal of strategic marketing ; Volume 19 , number 5 , Material type: Text; Format: print ; Literary form: Not fiction Abingdon: Routledge Taylor and Francis, 2011 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available Green marketing strategy and the firm's performance: the moderating role of environmental culture created by Elena Fraj, Eva Martínez and Jorge Matute by Fraj, Elena [author] Martínez, Eva [author] Matute, Jorge [author] Series: Journal of Strategic Marketing ; Volume 19, number 1, Material type: Text; Format: print ; Literary form: Not fiction Abingdon Taylor and Francis 2011 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available Marketing power and CMO power: could market orientation break the link? an exploratory case study created by Lucio Lamberti and Giuliano Noci by Lamberti, Lucio [author] Noci, Giuliano [author] Series: Journal of Strategic Marketing ; Volume 17, number 5, Material type: Text; Format: print ; Literary form: Not fiction Abingdon Taylor and Francis 2011 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available Exploring the role of online customer experience in firms' multi-channel strategy: An empirical analysis of the retail banking services sector/ Phil Klaus by Klaus,Phil [author] Nguyen, Bang [author] Series: Journal of strategic marketing ; Volume 21 , number 5 , Material type: Text; Format: print ; Literary form: Not fiction Routledge Taylor and Francis, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available The role of marketing managers' commitment and involvement in marketing strategy implementation / B Ramaseshan, Asmai Ishak and Fazlul K. Rabbanee by Ramaseshan, B [author] Ishak, Asmai [author] Rabbanee, Fazlul K [author] Series: Journal of Strategic Marketing ; Volume 21 , number 6, Material type: Text; Format: print ; Literary form: Not fiction Abingdon: Taylor and Francis, 2013.- Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available Marketing strategies supporting national plans: contributions of Universities/ Anuwat Srikaew by Srikaew, Anuwat [author] Baron, Steve [author] Series: Journal of strategic marketing ; Volume 17 , number 2 , Material type: Text; Format: print ; Literary form: Not fiction Abingdon: Taylor and Francis, 2009 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: 5415.13.J68 JOU. Add to cart (remove)
		No cover image available Global markets: does psychic distance matter? created by Carlos M. P. Sousa and Frank Bradley. by Sousa, Carlos M.P [author] Bradley, Frank [author] Series: Journal of Strategic Marketing ; Volume 13, number 1, Material type: Text; Format: print ; Literary form: Not fiction Abingdon Taylor and Francis 2005 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available The integrated effects of market‐oriented culture and marketing strategy on firm performance created by Sungho Lee, Sung‐Joon Yoon, Sanguk Kim and Jong‐Whan Kang. by Lee, Sungho [author] Yoon, Sung‐Joon [author] Kim, Sanguk [author] Jong‐Whan, Kang [author] Series: Journal of Strategic Marketing ; Volume 14, number 3, Material type: Text; Format: print ; Literary form: Not fiction Abingdon Taylor and Francis 2006 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available The effects of flexible firm orientations on market information use: intended and unintended consequencies / created by Elliot Maltz, Anil Menon and James B Wilcox by Maltz, Elliot [author] Menon, Anil [author] Wilcox, James B [author] Series: Journal of Strategic Marketing ; Volume 14, number 2, Material type: Text; Format: print ; Literary form: Not fiction Abingdon: Taylor and Francis, 2006- Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty created by Lyndon Simkin and Sally Dibb by Simkin, Lyndon [auhtor] Dibb, Sally [author] Series: Journal of Strategic Marketing ; Volume 20, number 1, Material type: Text; Format: print ; Literary form: Not fiction Abingdon Taylor and Francis 2012 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)