Midlands State University Library

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Strategic marketing problems cases and comments by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Allyn and Bacon 1981
Availability: Items available for loan: Main Library (1)Call number: HF5415KER.

Business - to - business marketing Ross Brennan by Series: Advanced marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage Publications Ltd ; 2007
Availability: Items available for loan: Main Library (1)Call number: HF5415.I263 BRE.

Business marketing management : Michael D. Hutt B2B by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH Thomson South-Western 2007
Availability: Items available for loan: Main Library (2)Call number: HF5415.13 HUT, ...

Marketing management A relationship approach Svend Hollensen by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow Pearson Education 2010
Availability: Items available for loan: Main Library (2)Call number: HF5415.55 HOL, ...

Essentials of marketing : text and cases by Geoffrey Lancaster by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London McGraw-Hill Book Co. 1993
Availability: Items available for loan: Main Library (1)Call number: HF5415 LAN.

Cases in marketing management Edited by Kenneth E Clow and Donald Baack by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications, Inc. 2012
Availability: Items available for loan: Doctor of Business Leadership Library (1)Call number: HF5415.13 CAS. Main Library (4)Call number: HF5415.13 CAS, ... PostGraduate Studies Library (1)Call number: HF5415.13 CAS.

Advanced cases in marketing management Edward C. Bursk and Stephen A Greyser by Series: (Foundations of marketing series)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice-Hall 1968
Availability: Items available for loan: Main Library (1)Call number: HF5415.13 BUR.

Cases in marketing management Edward C Bursk and Stephen A Greyser by Series: (Prentice-Hall foundations of marketing series)
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice-Hall 1975
Availability: Items available for loan: Main Library (2)Call number: HF5415.13 BUR, ...

Strategic market planning : problems and analytical approaches Derek F Abell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice-Hall 1979
Availability: Items available for loan: Main Library (2)Call number: HF5415.13 ABE, ...

Marketing in South Africa Cases and concepts John Simpson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pretoria Van Schaik Publishers 2002
Availability: Items available for loan: Main Library (1)Call number: HF5415.12.S75 SIM.

Essentials of marketing : Geoff Lancaster, Lester Massingham and Ruth Ashford by
Edition: Fourth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London McGraw-Hill Education 2002
Availability: Items available for loan: Main Library (1)Call number: HF5415 LAN.

Advertising media plaaning Jack Z Sissors and Roger B Baron by
Edition: Sixth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago McGraw-Hill 2002
Availability: Items available for loan: Zvishavane Library (1)Call number: HF5826.5 SIS.

The customer century : lessons from world-class companies in integrated marketing and communications by Anders Gronstedt by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2000
Availability: Items available for loan: Main Library (1)Call number: HF5718 GRO.

Strategic marketing problems : cases and comments by Roger A. Kerin by
Edition: Thirteenth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex Pearson Education 2013
Availability: Items available for loan: Main Library (1)Call number: HF5415.135 KER.

Principles and practice of marketing Jim Blythe by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Cengage Learning 2009
Availability: Items available for loan: Harare Campus Library (1)Call number: HF5415 BLY. Main Library (2)Call number: HF5415 BLY, ...

Fundamentals of marketing William J Stanton by Series: (McGraw-Hill series in marketing) | SCHEWE, Charles (ed.) ;
Edition: Fifth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1978
Availability: Items available for loan: Main Library (1)Call number: HF5415 STA.

Driving brand value using intergrated marketing to manage profitable stakeholder relationships Tom Duncan and Sandra Moriarty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1997
Availability: Items available for loan: Main Library (1)Call number: HF5415.13 DUN.

Marketing research: measurement & method Donald S Tull and Del I Hawkins by
Edition: Fifth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Macmillan Publishing Company 1990
Availability: Items available for loan: Doctor of Business Leadership Library (1)Call number: HF5415.2 TUL.

Marketing management: knowledge and skills:text analysis cases plans J Paul Peter and James H Donnelly by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston BPI Irwin 1999
Availability: Items available for loan: Main Library (1)Call number: HF5415.13 PET.

Strategic marketing David W Cravens by
Edition: Sixth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin McGraw-Hill 2000
Availability: Items available for loan: Main Library (1)Call number: HF5415.135 CRA.

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