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		No cover image available Successful large account management : by MILLER, Robert E Edition: 2nd. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2004 Availability: Items available for loan: Main Library (1)Call number: HF5438.8 MIL . Place hold Add to cart (remove)
		Niche why the market no longer favours the mainstream James Harkin by HARKIN, James Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Abacus 2012 Availability: Items available for loan: Main Library (1)Call number: HF5415.I27 HAR. Place hold Add to cart (remove)
		Enterprise one to one: tools for competing in the interactive age Don Peppers and Martha Rogers by PEPPERS, Don ROGERS, Martha Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Double day 1997 Availability: Items available for loan: Main Library (1)Call number: HF5415.127 PEP. Place hold Add to cart (remove)
		Multicultural marketing: selling to a diverse America Marlene L Rossman by ROSSMAN, Marlene L Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York American Management Association 1994 Availability: Items available for loan: Main Library (1)Call number: HF5415.127 ROS. Place hold Add to cart (remove)
		The one to one fieldbook the complete toolkit for implementing a 1 to 1 marketing programme Don Peppers, Martha Rodgers an Bob Dorf by PEPPERS, Don RODGERS, Martha DORF, Bob Material type: Text; Format: print ; Literary form: Not fiction Publication details: New work Doubleday 1998 Availability: Items available for loan: Main Library (1)Call number: HF5415.12 PEP. Place hold Add to cart (remove)
		Segmentation marketing new methods for capturing business markets John Berrigan and Carl Finkbeiner by BERRIGAN, John FINKBEINER, Carl Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers 1992 Availability: Items available for loan: Main Library (1)Call number: HF5415.I27 BER. Place hold Add to cart (remove)
		International marketing : your company's next stage of growth Dennis J Cahill by CAHILL, Dennis J Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Haworth Press 1996 Availability: Items available for loan: Main Library (1)Call number: HF5415.13 CAH. Place hold Add to cart (remove)
		Selling to a segmented market : the lifestyle approach Chester A Swenson by SWENSON, Chester A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Quorum Books 1990 Availability: Items available for loan: Main Library (1)Call number: HF5415.127 SWE. Place hold Add to cart (remove)
		Opening closed doors : keys to reaching hard-to-reach people C Richard Weylman by WEYLMAN, C. R Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge Irwin Professional Publishing 1994 Availability: Items available for loan: Main Library (1)Call number: HF5415.127 WEY. Place hold Add to cart (remove)
		Lifestyle marketing : reaching the new American consumer Ronald D Michman, Edward M Mazze and Alan James Greco by MICHMAN, Ronald D MAZZE, Edward M GRECO, Alan J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Westport Praeger Publishers 2003 Availability: Items available for loan: Main Library (1)Call number: HF5415.127 MIC. Place hold Add to cart (remove)
		Blue ocean strategy : How to create uncontested market space andf make the competition irrelevant by W. Chan Kim by CHAN KIM, W Edition: ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business Review Press, 2005 Availability: Items available for loan: Batanai Library (2)Call number: HF 5415.153 CHA , ... Main Library Archives (1)Call number: HF 5415.153 CHA . Place hold Add to cart (remove)
		Blue ocean strategy: How to create uncontested market space and make the competition irrelevant W. Chan Kim and Renee Mauborge by CHAN KIM, W MAUBORGNE, Renee Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2015 Availability: Items available for loan: Harare Campus Library (1)Call number: HF5415.153CHA. Place hold Add to cart (remove)
		No cover image available Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice created by Karsten Sausen, Torsten Tomczak and Andreas Herrmann by Sausen, Karsten [author] Tomczak, Torsten [author] Herrmann, Andreas [author] Series: Journal of Strategic Marketing ; Volume 13, number 3, Material type: Text; Format: print ; Literary form: Not fiction Abingdon Tayor and Francis 2005 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available Judging the quality of customer segments: segmentation effectiveness created by Sally Dibb and Lyndon Simkin by Dibb, Sally [author] Simkin, Lyndon [author] Series: Journal of Strategic Marketing ; Volume 18, number 2, Material type: Text; Format: print ; Literary form: Not fiction Abingdon Taylor and Francis 2010 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		Successful large account management : how to hold on to your most important customers and turn them into long-term assets / created by Robert B. Miller, Stephen E. Heiman and Miller Heiman, by Miller, Robert B [author] Heiman, Stephen E [author] Miller, Heiman [author] Edition: Second edition Material type: Text; Format: print ; Literary form: Not fiction Publisher: Kogan Page, 2004 Availability: Items available for loan: Main Library (1)Call number: HF5438.8.K48 MIL. Place hold Add to cart (remove)