Midlands State University Library

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Effects of internal marketing on labour turnover in Zimbabwe's hotel chains by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru MSU 2013
Availability: Items available for loan: Batanai Library (1)Call number: TX911.3BAU.

An evaluation on the effectiveness of internal marketing strategies used by the the hospitality industry. A case of Regency Hotel Group Jabulani mbetu by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru Midlands State University 2011
Availability: Items available for loan: Main Library Archives (1)Call number: TX911.3M3 MBE.

The impact of internal and external market orientations on firm perfomance / Ian N Lings and Gordon E Greenley by Series: Journal of Strategic Marketing ; Volume 17, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon; Taylor and Francis, 2009-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Developing an integrative model of internal and external marketing created by Ahmed Shahriar Ferdous,Carmel Herington and Bill Merrilees by Series: Journal of Strategic Marketing ; Volume 21, number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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