Midlands State University Library
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Economics for business John Sloman and Mark Sutcliffe

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi Pearson Education 2004Edition: ThirdDescription: 754 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9788177589672
Subject(s):
Contents:
Preface -- Pt. A. Business and economics -- Ch. 1. The business environment and business economics -- Ch. 2. Economics and the world of business -- Ch. 3. Business organisations -- Ch. 4. The working of competitive markets -- Ch. 5. Business in a market environment -- Pt. B. Background to demand -- Ch. 6. Demand and the consumer -- Ch. 7. Products, markets and advertising -- Pt. C. Background to supply -- Ch. 8. Costs of production: short run -- Ch. 9. Costs of production: long run -- Ch. 10. Revenue and profit -- Pt. D. Supply: short-run profit maximisation -- Ch. 11. Profit maximisation under perfect competition and monopoly -- Ch. 12. Profit maximisation under imperfect competition -- Pt. E. Supply: alternative strategies -- Ch. 13. Alternative theories of the firm -- Ch. 14. Growth strategy -- Ch. 15. The small-firm sector -- Ch. 16. Pricing strategy -- Pt. F. The firm in the factor market -- Ch. 17. Labour markets, wages and industrial relations -- Ch. 18. Investment and the employment of capital -- Pt. G. The relationship between government and business -- Ch. 19. Reason for government intervention in the market -- Ch. 20. Government and the firm -- Ch. 21. Government and the market -- Pt. H. Business in the international environment -- Ch. 22. International trade -- Ch. 23. Multinational corporations -- Ch. 24. Trading blocs -- Pt. I. The macroeconomic environment -- Ch. 25. The macroeconomic environment of business -- Ch. 26. The balance of payments and exchange rates -- Ch. 27. Money and interest rates -- Ch. 28. Economic ideas -- Keynesian and monetarist explanations of business activity -- Pt. J. Macroeconomic policy -- Ch. 29. Demand-side policy -- Ch. 30. Supply-side policy -- Ch. 31. International economic policy -- Index.
Summary: The aim of 'Economics For Business' is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Batanai Library Open Shelf HD30.22 SLO (Browse shelf(Opens below)) 102562 Available BK71065
Book Book Batanai Library Core Collection HD30.22 SLO (Browse shelf(Opens below)) 100284 Available BK67703
Book Book Harare Campus Library Open Shelf HD30.22 SLO (Browse shelf(Opens below)) 146643 Available BK132038
Core Collection Harare Campus Library Core Collection HD30.22 SLO (Browse shelf(Opens below)) 146644 Available BK132128
Book Book Main Library Open Shelf HD30.22 SLO (Browse shelf(Opens below)) 104332 Available BK73761
Book Book Main Library Open Shelf HD30.22 SLO (Browse shelf(Opens below)) 104331 Available BK73418
Core Collection Main Library Core Collection HD30.22 SLO (Browse shelf(Opens below)) 104330 Available BK73427

Includes bibliographical references and index

Preface --
Pt. A. Business and economics --
Ch. 1. The business environment and business economics --
Ch. 2. Economics and the world of business --
Ch. 3. Business organisations --
Ch. 4. The working of competitive markets --
Ch. 5. Business in a market environment --
Pt. B. Background to demand --
Ch. 6. Demand and the consumer --
Ch. 7. Products, markets and advertising --
Pt. C. Background to supply --
Ch. 8. Costs of production: short run --
Ch. 9. Costs of production: long run --
Ch. 10. Revenue and profit --
Pt. D. Supply: short-run profit maximisation --
Ch. 11. Profit maximisation under perfect competition and monopoly --
Ch. 12. Profit maximisation under imperfect competition --
Pt. E. Supply: alternative strategies --
Ch. 13. Alternative theories of the firm --
Ch. 14. Growth strategy --
Ch. 15. The small-firm sector --
Ch. 16. Pricing strategy --
Pt. F. The firm in the factor market --
Ch. 17. Labour markets, wages and industrial relations --
Ch. 18. Investment and the employment of capital --
Pt. G. The relationship between government and business --
Ch. 19. Reason for government intervention in the market --
Ch. 20. Government and the firm --
Ch. 21. Government and the market --
Pt. H. Business in the international environment --
Ch. 22. International trade --
Ch. 23. Multinational corporations --
Ch. 24. Trading blocs --
Pt. I. The macroeconomic environment --
Ch. 25. The macroeconomic environment of business --
Ch. 26. The balance of payments and exchange rates --
Ch. 27. Money and interest rates --
Ch. 28. Economic ideas --
Keynesian and monetarist explanations of business activity --
Pt. J. Macroeconomic policy --
Ch. 29. Demand-side policy --
Ch. 30. Supply-side policy --
Ch. 31. International economic policy --
Index.

The aim of 'Economics For Business' is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business

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