Midlands State University Library

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Co-creation by engaging beyond oneself: the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter created by Jörg Finsterwalder and Volker G. Kuppelwieser. by Series: Journal of Strategic Marketing ; Volume 19, number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon. Taylor and Francis. 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The mechanisms of value co-creation created by Hannu Saarijärvi by Series: Journal of Strategic Marketing ; Volume 20, number 5,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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