Midlands State University Library

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An empirical study into the foundations of CRM success/ Ed Peelen by Series: Journal of strategic marketing ; Volume 17 , number 6 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2009
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Outsourcing of customer relationship management: implications for customer satisfaction / created by Michael Graf, Bodo B, Schlegelmilch, Susan M, Mudambi and Stephen Tallman by Series: Journal of Strategic Marketing ; Volume 21 , number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Customer relationship management strategic application and organizational effectiveness; an empirical investigation / Dean Elmuti, Heather Jia and Dane Gray by Series: Journal of Strategic Marketing ; Volume 17 , number 1 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon; Taylor and Francis 2009-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The alignment of market research with business strategy and CRM/ Michael John Valos by Series: Journal of strategic marketing ; Volume 18 , number 3 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Progress in customer relationship management adoption: a cross-sector study created by Maureen Meadows and Sally Dibb. by Series: Journal of Strategic Marketing ; Volume 20, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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