Midlands State University Library
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Doing business in Europe Gabriele Suder

By: Material type: TextTextLanguage: English Publication details: Los Angeles London New Delhi Singapore Washington, DC. Sage 2011Edition: 2nd EdDescription: 452 pages illustrations 20 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780857020857
Subject(s): LOC classification:
  • HF3497 SUD
Contents:
Introduction: The New European Business EnvironmentPART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADESLandmarks of European Integration, or How History and Politics Shape the Business EnvironmentEnlargement and the Theories of IntegrationInstitutional Players: How the Rules and Agendas of the European Business Environment are SetPART TWO: BUSINESS EUROPEANIZATIONThe Europeanization of a Business EnvironmentThe Europeanization of Business ManagementPART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENTEuropean Economics, Finance and Funding Marketing in EuropeLobbying the Playing FieldCompeting InternationallyPART FOUR: CORPORATE CASE STUDIESAirbus: A Catalyst of European IntegrationInvestment Consulting in Eastern Europe with ExcedeaThe Expansion into Europe of Multi-Latinas: A New Breed of Competitors The European Market for Schunk: An Audit of EuropeanizationEuropean Chief Executives in the Merger Maze: Coping with Multiple RealitiesThe Europeanization of Marimekko: International Growth and Single Market EffectsManaging Change at UnileverAltran: Launching a Corporate Representation Office in BrusselsHaier: A Global Chinese Corporation Feels at Home in Germany
Summary: Fully revised and updated to take into account recent developments in the EU the book draws a stronger link between the new business environment and the real business implications facing companies operating in Europe and globally.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Harare Campus Library Open Shelf HF3497 SUD (Browse shelf(Opens below)) 148475 Available BK134753
Book Book Harare Campus Library Open Shelf HF3497 SUD (Browse shelf(Opens below)) 148474 Available BK134678
Core Collection Harare Campus Library Core Collection HF3497 SUD (Browse shelf(Opens below)) 148352 Available BK135181
Book Book Main Library Open Shelf HF3497 SUD (Browse shelf(Opens below)) 148351 Available BK134770

Includes an index.

Introduction: The New European Business EnvironmentPART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADESLandmarks of European Integration, or How History and Politics Shape the Business EnvironmentEnlargement and the Theories of IntegrationInstitutional Players: How the Rules and Agendas of the European Business Environment are SetPART TWO: BUSINESS EUROPEANIZATIONThe Europeanization of a Business EnvironmentThe Europeanization of Business ManagementPART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENTEuropean Economics, Finance and Funding Marketing in EuropeLobbying the Playing FieldCompeting InternationallyPART FOUR: CORPORATE CASE STUDIESAirbus: A Catalyst of European IntegrationInvestment Consulting in Eastern Europe with ExcedeaThe Expansion into Europe of Multi-Latinas: A New Breed of Competitors The European Market for Schunk: An Audit of EuropeanizationEuropean Chief Executives in the Merger Maze: Coping with Multiple RealitiesThe Europeanization of Marimekko: International Growth and Single Market EffectsManaging Change at UnileverAltran: Launching a Corporate Representation Office in BrusselsHaier: A Global Chinese Corporation Feels at Home in Germany

Fully revised and updated to take into account recent developments in the EU the book draws a stronger link between the new business environment and the real business implications facing companies operating in Europe and globally.

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