Midlands State University Library

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Harvard business review on brand management.
Material type: Text Text
Publication details: Boston : Harvard Business School, 1999
Availability: Items available for loan: Main Library (1)Call number: HD 69.B7 HAR .

[re] inventing the Brand : can top brands survive the new market realities? / created by Jean-Noel Kapferer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Kogan Page, 2000
Availability: Items available for loan: Main Library (1)Call number: HD 69 KAP .

Advertising media planning : by
Edition: ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall, 2004
Availability: Items available for loan: Zvishavane Library (2)Call number: HF5826.5 KEL , ...

Strategic brand management : by
Edition: ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England : Pearson Education, 2008
Availability: Items available for loan: Main Library (1)Call number: HD 69.B7 KEL .

Strategic brand management : Lane Kevin Keller by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Pearson Education Limited, 2008
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 KEL .

The 18 immutable laws of corporate reputation creating, protecting & repairing your most valuable asset / Ronald J. Alsop by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page ; 2004
Availability: Items available for loan: Main Library (1)Call number: HD59.2 ALS.

Brand new China : advertising, media and commercial culture / Jing Wang by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge : Harvard University Press ; 2008
Availability: Items available for loan: Main Library (1)Call number: HF5813.C5 WAN.

From brand vision to brand evaluation The strategic process of growing and strengthening brands Leslie de Chernatony by
Edition: Third
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann 2010
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 DEC.

Positioning the brand : An inside-out approach / Rik Riezebos by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2011
Availability: Items available for loan: Main Library (3)Call number: HF5415.15 RIE, ...

Advanced brand management from vision to valuation Paul Temporal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John and Wiley and Sons 2002
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 TEM.

Brand breakout how emerging market brands will go global Nirmalya Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Palgrave Macmillan 2013
Availability: Items available for loan: Main Library (1)Call number: HF5415.1255 KUM.

Driving brand value using intergrated marketing to manage profitable stakeholder relationships Tom Duncan and Sandra Moriarty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1997
Availability: Items available for loan: Main Library (1)Call number: HF5415.13 DUN.

Megabrands how to build them, how to beat them D. John Loden by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois Business One Irwin 1992
Availability: Items available for loan: Main Library (1)Call number: HF5415.15 LOD.

Superbrands : an insight into some of Britain's strongest brands 2011
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Superbrands (UK) Ltd 2011
Availability: Items available for loan: Harare Campus Library (1)Call number: HF6161.B4 SUP.

Experiential marketing: how to get customers to sense, feel, think, act and relate to your company and brands Bernd H Schmitt by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1999
Availability: Items available for loan: Harare Campus Library (1)Call number: HF5415.13 SCH.

The new strategic brand management : advanced insights & strategic thinking J N Kapferer by
Edition: Fifth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London KoganPage 2012
Availability: Items available for loan: Harare Campus Library (3)Call number: HD69.B7 KAP, ...

Managing brands : Sylvie Laforet a contemporary perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkshire Mcgraw-hill Education, 2010
Availability: Items available for loan: Batanai Library (3)Call number: HD 69.B7 LAF , ... PostGraduate Studies Library (3)Call number: HD69.B7 LAF, ...

Creating powerful brands in consumer, service and industrial markets Leslie de Chernatony and Malcolm McDonald by
Edition: Third
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Elsevier Ltd 2003
Availability: Items available for loan: Batanai Library (1)Call number: HD69.B7 CHE .

The effectiveness of brand equity in creating customer loyalty: A case of Sign Graphics (Pvt) Ltd Company, Harare/by Blessing Gurure. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: GWERU: MSU, 2017
Availability: Items available for loan: Main Library (1)Call number: HD69.B7GUR.

Analysing the importance of private brands in improving compnay performance: A case of Tynserv distributors(BONITA BRAND)/by Stephen Chiwaramakanda. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: GWERU: MSU, 2016
Availability: Items available for loan: Main Library (1)Call number: HD69.B7CHI.

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