Midlands State University Library

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The effectiveness of brand equity in creating customer loyalty: A case of Sign Graphics (Pvt) Ltd Company, Harare/by Blessing Gurure. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: GWERU: MSU, 2017
Availability: Items available for loan: Main Library (1)Call number: HD69.B7GUR.

The effect of brand loyalty programmes on perfomance of large clothing retailers in Zimbabwe/by Tendai S Chimangah by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2017
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5415.5 CHI.

Unsolicited direct marketing strategies on brand loyalty in the telecommunications industry in Zimbabwe / Lisa Jerie by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2016
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HD69.B7 JER.

An evaluation of brand equity and its implications on the perfomance of hospitality establishments: A case of lodges in Zimbabwe / Tinashe Zenda by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2013
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HD69.B7 ZEN.

Factors militating gainst affecting the buy Zimbabwe campaign in the retail sector / Richard Mhizha by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2018
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5415.13 MHI.

The effectiveness of online selling strategies on promoting brand loyalty within the telecommunications industry in Zimbabwe Tafadzwa Matapura by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2019
Availability: Items available for loan: Harare Campus Library (1)Call number: HF5548.32 MAT.

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