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		No cover image available Retail brand equity:a model based on its dimensions and effects / Created by Irene Gil-Saura by Saura-Gil Irene [author] Molina, Maria E [author] Zapata-Corraliza Amparo [author] Michel Geraldine [author] Series: The international review of retail,distribution and consumer research ; Volume 23 , number 2 , Material type: Text; Format: print ; Literary form: Not fiction Oxfordshire: Taylor and Francis, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5429 INT. Add to cart (remove)
		No cover image available Competitive positioning strength: Market measurement/ Sandra I Burke by Burke,Sandra I [author] Series: Journal of strategic marketing ; Volume 19 , number 5 , Material type: Text; Format: print ; Literary form: Not fiction Abingdon: Routledge Taylor and Francis, 2011 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available Measuring brand strategy: Can brand equity and brand score be a tool to measure the effectiveness of strategy?/ R. K.Srivastava by Srivastava R. K [author] Series: Journal of strategic marketing ; Volume 17 , number 6 , Material type: Text; Format: print ; Literary form: Not fiction Abingdon: Routledge Taylor and Francis, 2009 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available The viability of a second-mover's market win with higher brand equity / created by Seongsu Kim by Kim, Seongsu [author] Series: Journal of Strategic Marketing ; Volume 21, number 3, Material type: Text; Format: print ; Literary form: Not fiction Abingdon: Taylor and Francis, 2013- Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU. Add to cart (remove)
		No cover image available Act like a retailer, think like a brand: an overview of retailer brand equity and agenda for future research in Indian context created by Hamendra Dangi Rashmi by Rashmi ; Dangi, Hamendra [author] Series: Asia-Pacific journal of management research and innovation ; Volume 12, number 1 Material type: Text; Format: print ; Literary form: Not fiction Los Angeles: Sage, 2016 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HD30.4 ASI. Add to cart (remove)
		No cover image available Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model created by Phuoc H.M. Pham and Bashar S. Gammoh by Pham, Phuoc H.M [author] Gammoh, Bashar S [co author] Series: International journal of internet marketing and advertising ; Volume 9, number 4 Material type: Text; Format: print ; Literary form: Not fiction Geneva : Inderscience, 2015 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.1265 INT. Add to cart (remove)